Take your first steps to innovation succes by running the right experiments
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As a startup you cannot afford to go all-in on your idea. To avoid early failure, you need to test your risky assumptions first. But how do you know what your risky assumptions are? And how do you validate different kinds of assumptions? Many Small Steps gives you the tooling to discover your risky assumptions. And the tools to set up and manage your experiments. With Many Small Steps you will...
How do you know if your idea is a good idea? Your Idea Blueprint gives you instant insight into the quality of your idea.
Some assumptions, when wrong, will kill your idea. Your Blueprint will help you define and identify your riskiest assumptions.
Experiments come in many shapes and sizes. Your risky assumptions will guide you to the right experiments to run.
Innovation equals risk and uncertainty. Uncertainty is due to assumptions about your customer's problem and priority. And assumptions about the feasibility and effectiveness of your solution. If your riskiest assumptions are wrong, you will fail. Validating your riskiest assumptions by running the right experiments will increase your chance of success.
With your Blueprint you can instantly discover if your idea is a good idea. Your Blueprint is made up of the 4 main elements of your idea.
The 4 elements of you idea should be completely balanced. Effective solutions solve specific problems.
Be aware that complex ideas require balance among all of your stakeholders. You cannot build a solution for stakeholder A, that creates a problem for stakeholder B.
Your idea is full off assumptions. Assumptions about your customer. About your customer’s problems and priorities. And about the effectiveness and feasibility of your solution.
Your Blueprint enables you to quickly identify your assumptions for all 4 elements (who, why, what and how).
With a list of assumptions you can determine your riskiest assumptions. The assumptions that make of break your idea. Your riskiest assumptions are the only things you should worry about. So determining your risky assumptions gives you focus and peace of mind.
You validate your assumptions through experiments. The type of assumption determines the experiment. Problem assumptions require customer development or a landing page. While solution assumptions can be validated with an MVP or a Concierge approach.
Experiments follow the Build - Measure - Learn feedback loop.
You start with your assumption and hypothesis. Then you explore how you can collect learnings effectively and efficiently. Keeping complexity, cost and time-spend to a minimum.
Effective solutions solve specific problems. If you don't know who your customer is, you can never know her specific problems and needs. Also, if your solution introduces negative side effects (costs, effort, etc.) it will not be effective. That's why it's so important that the 4 elements of your idea are completely balanced.
Since Innovating through Many Small Steps is new, we prepared a Q&A to answer some of the questions you might have.