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Many Small Steps

Take your first steps to innovation succes by running the right experiments

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Accelerate learning by running the right experiments!

As a startup you cannot afford to go all-in on your idea. To avoid early failure, you need to test your risky assumptions first. But how do you know what your risky assumptions are? And how do you validate different kinds of assumptions? Many Small Steps gives you the tooling to discover your risky assumptions. And the tools to set up and manage your experiments. With Many Small Steps you will...

Build your

How do you know if your idea is a good idea? Your Idea Blueprint gives you instant insight into the quality of your idea.

Define your

Some assumptions, when wrong, will kill your idea. Your Blueprint will help you define and identify your riskiest assumptions.

Set up your

Experiments come in many shapes and sizes. Your risky assumptions will guide you to the right experiments to run.

Why is running the right experiments so important?

Innovation equals risk and uncertainty. Uncertainty is due to assumptions about your customer's problem and priority. And assumptions about the feasibility and effectiveness of your solution. If your riskiest assumptions are wrong, you will fail. Validating your riskiest assumptions by running the right experiments will increase your chance of success.

Step 1: Blueprint

With your Blueprint you can instantly discover if your idea is a good idea. Your Blueprint is made up of the 4 main elements of your idea.

The 4 elements of you idea should be completely balanced. Effective solutions solve specific problems.

Be aware that complex ideas require balance among all of your stakeholders. You cannot build a solution for stakeholder A, that creates a problem for stakeholder B.

Your idea is full off assumptions. Assumptions about your customer. About your customer’s problems and priorities. And about the effectiveness and feasibility of your solution.

Your Blueprint enables you to quickly identify your assumptions for all 4 elements (who, why, what and how).

With a list of assumptions you can determine your riskiest assumptions. The assumptions that make of break your idea. Your riskiest assumptions are the only things you should worry about. So determining your risky assumptions gives you focus and peace of mind.

Step 2: Assumptions

Step 3: Experiments

You validate your assumptions through experiments. The type of assumption determines the experiment. Problem assumptions require customer development or a landing page. While solution assumptions can be validated with an MVP or a Concierge approach.

Experiments follow the Build - Measure - Learn feedback loop.

You start with your assumption and hypothesis. Then you explore how you can collect learnings effectively and efficiently. Keeping complexity, cost and time-spend to a minimum.

Balance is the key to success

Effective solutions solve specific problems. If you don't know who your customer is, you can never know her specific problems and needs. Also, if your solution introduces negative side effects (costs, effort, etc.) it will not be effective. That's why it's so important that the 4 elements of your idea are completely balanced.

Why innovate through Many Small Steps?

Since Innovating through Many Small Steps is new, we prepared a Q&A to answer some of the questions you might have.

  • fingerprintWhat is your biggest gain in using Many Small Steps?
    Most ideas are complexer then you think. The Idea Blueprint helps you untangle the spaghetti. This unique approach gives you a quick feel for the potential and the risks of your idea.
  • codeWhy not use Strategyzer tooling (from the creators of the Business Model Canvas)?
    Many Small Steps is an online tool, to support your learning process. The Business Model Canvas is an offline tool, best suited for brainstorming.
  • compare_arrowsWhy create an Idea Blueprint and not a Business Model Canvas?
    The Business Model Canvas is a valuable tool. The worldwide standard for Business Models. The BMC is great for plotting and reinventing existing Business Models. For new ideas, with a lot of unknowns, the BMC is not the right tool. When addressing a new idea, 7 out of the 9 elements of the BMC lack relevance. And the 2 elements that do deserve your attention (customer segment and value proposition), miss the proper detail. The necessary detail the Idea Blueprint will give you.
  • grid_onWhy do you need to add different stakeholders?
    The power of the Idea Blueprint is addressing your idea from the perspective of each stakeholder individually. This enables you to clearly see the value, or the lack of value, for each stakeholder. And if your solution properly solves each stakeholder's problem.
  • high_qualityShould I go for Quality or Speed?
    With all tooling, it's not about using the tool, but getting the right results. Rushing the proces will hurt your results. So make sure you spend enough time building your Blueprint and addressing your assumptions.
  • faceWho created Many Small Steps?
    Many Small Steps was created and developed by Bas Hennephof. A mechanical & industrial engineer and innovation specialist from Rotterdam, the Netherlands. Bas has 10+ years of experience with supporting, guiding and running innovation projects. As a problem solver, Bas set out on a Journey to solve the problem of 9/10 failing innovations in a scalable way.
  • redoHow did Many Small Steps originate and evolve?
    You are currently seeing the 4th online iteration of Many Small Steps. The journey began with the goal of creating an online startup incubator. Guiding startups in their path towards Problem/Solution-Fit and Product/Market-Fit. The original idea was that through a step-by-step approach, startups do the right thing, the right way, at the right time. This approach was extensively tested with two large dutch corporation innovation studios and 100+ startups. Based on these learnings, the value proposition and solution iterated into the current version. Making the initial proposition simpler, while increasing the effectiveness. In the current beta-phase, Many Small Steps is still in it's journey towards Problem/Solution-Fit.