De Foundation geeft je de tools om je ideeën expliciet te maken. In 6 stappen bepaal je de klant, de klantbehoeften en de marktgrootte. Daarnaast onderzoek je op verschillende niveaus de waarde-propositie. De Foundation is de basis voor een efficiente en effectieve zoektocht naar Problem / Solution - Fit.

Het resultaat van de Foundation is een overzicht van aannamen over je klant en je waardepropositie. Wat weet je zeker? Wat weet je niet? Wat denk je dat je weet: je aannamen? Dit overzicht neem je mee naar Problem Validation, waarin je de meest risicovolle aannamen zal valideren.

STAPPEN BINNEN DE FOUNDATION

b. DETAIL

What are your customer's goals? what are her frustrations? In this step you will determine the customer journey and determine the pains she faces in her journey.

c. MARKET

Are you solving a problem worth solving at scale? For that you need a large enough market. Remember though, that your Beach Head market is only part of the total market.

d. EXPLORE

What is the area you want to impact? How is it served right now? What do you want to add or remove from the space? These questions are addressed in the Explore step.

e. QUANTIFY

How much value do you create? How big is the problem you're solving? You will find the answers to these questions in the Quantify step.

f. DIFFERENTIATE

How does your value proposition compare to the current situation, the competition and to alternatives? You will learn this through this step.